FMCG, or Fast Moving Consumer Goods, is the sole reason for India’s fast-rising need for usual goods and services.
The great bulk of the population relies on fast-moving consumer goods (FMCG) firms to provide such fundamental necessities. FMCG items are easily purchased, and have large volumes but are low cost. Examples include household goods, over-the-counter medications, food, personal care products, stationery, and consumer gadgets.
Characteristics of FMCG:-
1. Technology
2. Marketing drive and research
3. Low capital intensity
4. High initial launch cost
5. Natural Products Trend
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