How companies are using push notifications to improve user engagement?

As a marketer, the only wish they have is to increase their lead conversions and expand their customer base. The companies use all of the marketing strategies and efforts to achieve constant online customer engagement by creating the website with well-crafted and timely scheduled content and promoting the website and content through all the channels. 

What are Push Notifications?

Push notifications are quick, small-sized updates that are pushed by the website publishers to the users on their desktops and mobile devices. When visitors arrive on the site, they will receive a prompt to subscribe. If accepted, visitors receive notifications even when they are not on the site, and when clicked, it will take the user to the sender-specified landing page.

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