Small Business Websites: 7 Essential Components

1. Use of visuals:

 Every website has two basic components: visuals and content. Visuals are used to engage, interact, and communicate on a website.


Using images connects and relates to your audience; you can use stock images or photos from your own business. Shutterstock is the best website to find high-quality and appealing images for any type of business, and Unsplash is the best website to find free images.

We truly think that using images can have an impact on a site’s speed and performance. As a result, we recommend using optimized images only when absolutely necessary.


Vectors are used as a replacement for images. This type of visual element is responsive, which means it is compatible with mobile users, and lightweight, which means it has a minimal impact on website performance. If you have a team that can create unique vectors, that’s a plus, but you can also buy from the best sources, such as Shutterstock and Freepik (Freepik offers you free and paid vectors, images, illustrations, etc.).



Today is the age of videos, and they have a huge impact on viewers. Videos are the best way to convey a message in an elaborative and persuasive manner. Having videos on your website will increase your conversion rate and generate sales leads.

Many businesses use videos on their websites to present various strategies and work processes. You can also embed videos on your website by embedding a YouTube link or any other platform link where the video is hosted. Because directly embedding video can make your website heavy and slow.

These are the three basic visual elements that experts believe should be present on every small business website.

2. Crisp and catchy content: 


Everything from the headlines to the body copy should be on point. Starting the homepage, it should briefly describe your business and provide snapshots of various elements (products and services). Similarly, on each webpage, you must include an important business matter.

It’s also critical to create SEO-friendly content that includes relevant keywords. These keywords include both short-tail and long-tail variations. Make a list of these keywords and try to incorporate them into the content in a way that makes reading easier.

We recommend a few tools for keyword planning, including proper keyword research and engagement. These tools will also assist you in marketing and advertising your business more successfully.




We’ve included both free and paid tools to help you generate and find relevant keywords for your industry.

CTAs (Call-To-Actions) are an important part of the content; they should be short, strong, and highlighted. This will assist you in generating the leads that you are always looking for. As a result, intelligent placement of CTA buttons is also required.

3. Responsive website: 

This is a type of web design that makes your website a perfect fit for any device, whether it is a desktop or a smartphone.

According to Statista, nearly 90% of internet users are using mobile devices. This implies that mobile users will account for more than half of all traffic generated. As a result, you must make your website accessible to all types of users.

Another fact is that Google regards responsive websites as legitimate for ranking purposes. This necessitates the creation of a responsive website. A responsive website also allows you to provide a better user experience.

However, by avoiding mistakes when designing a responsive website, you can improve the user experience.

4. Analytics: 

Every entrepreneur wants to take their business to the next level, but this is only possible with the right resources and how they are used.

Data is the gem of the virtual world, with the ability to accelerate business growth. Data can be used to plan an effective strategy and understand the direction of a business.

You can extract potential data and be a game changer by connecting your business website with an analytical platform. There are various analytical platforms available, but we found that Google Analytics is the best for any small-scale business because it is free and generates useful data. You can also use Google Analytics to easily track the data on your website.

5. Simple website navigation: 

Navigation is an important aspect of web design. Because navigation assists users in reaching the correct web page and accessing the necessary information.

Avoid hiding pages under different categories when designing the website’s navigation. Remember that simple navigation allows visitors and search engines to easily crawl through your website.

As a result, navigation is an important and necessary component for an optimized website to improve SEO ranking.

6. Your contact page: 

This is a critical component, but most people make the mistake of merging the contact page with other web pages when designing it. Having a separate contact page emphasizes the importance and aids in the development of a network.

You can include a short form on this contact page. This form is for visitors who want to contact you. You will also collect basic data from this form, such as name, company, email address, and so on.

We have listed the elements that must be present on a contact page. This will assist you in creating a full-fledged dedicated webpage.

Business Address

Alternate contact information

Business Email Address

A Google Maps link to the location image 

7. Reviews and testimonials: 

In order to grow a business, attract new customers, and improve credibility, reviews, and testimonials are critical. It is most important because it fosters business and trust among prospects.

Reviews and testimonials have a significant indirect impact on lead generation and conversion rates. It establishes the fact that your company is genuine and that the products or services you offer are excellent. You can, however, present these in a variety of ways on the website.


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