The role of virtual and augmented reality in real estate marketing and sales

Virtual Reality for Property Tours

One of the primary uses of VR in real estate is for property tours. With VR, buyers can experience a property as if they were physically there, without the need for an in-person tour. This is particularly useful for buyers who are located in other parts of the country or the world, as it allows them to get a realistic sense of a property before making a trip to visit it in person.

With a VR headset, buyers can walk through a property and explore its features and amenities, all while getting a sense of the property’s layout and dimensions. This allows buyers to get a better sense of whether a property is right for them before they make a decision to visit or make an offer.

 

Augmented Reality for Property Previews

Another use of AR in real estate is for property previews. AR allows developers to create interactive, 3D models of properties that can be viewed through a mobile device or tablet. This technology allows buyers to preview a property in a completely different way, with the ability to customize features and furniture in real-time, giving them a more personalized experience.

For example, a buyer could use AR to see how different colors of paint or furniture would look in a room, allowing them to visualize the property as if they were already living there. This creates a more immersive experience and helps buyers to better envision themselves in the property.